From: Dr. Margolies.. 10-25-24

Review My Previous Chiropractor E-mails

Review My Patient and Community E-mails

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Demographic Component .. Retail

Residential areas offer a number of venues to include in your hunt for potential patients. Indoor malls are being replaced with outdoor retail outlets finding fitness centers (next week's e-mail), vitamin stores, restaurants, real estate offices, law firms, medical facilities as well as others, This includes Facebook marketing to reach them

If your practice is amongst these shopping outlets then it's as easy as visiting some of these businesses to meet and greet, exchange business cards, discuss your practice and offer their employees a complimentary evaluation and let them know you will be introducing their business within your patient/community e-mail. Be sure to include their e-mail address within your community e-mail address book. Within time, they and their clients will trickle into your office

As mentioned in a previous e-mail, David Singer, DC was my first chiropractor in 1972. He was recently out of chiropractic college and even in his early years of practice was marketing to exponentially increase his practice patient volume. I traveled from Brooklyn to New Jersey to visit him and on one of his walls was a map of the world. He had push pins located on various states and countries his patients came to see him. He had a relationship with a local vitamin store using their product pad to jot down vitamins he recommended his patients purchase from them with a 15% discount (in 1972, chiropractors offering nutrition in their office was rare) receiving reciprocal new patients from them in exchange and used a slide projector for new patients to use introducing the spine and his approach to care. In other words, he used his patients and community as a springboard to increase new patient volume. Neuropatholator has an app that can be used as well

If the shopping complex has a mall office visit them and see if they would include your practice with any of their venue communications possibly within a monthly newsletter or they may have an open space for your community classes/workshops promoted with flyers.

The real estate agent meets a number of new neighbors/your potential new patients and are fair game to meet and greet. I recommend you create a short "resume" of your office and services as well as the reason chiropractic is useful for all ages. As with all these marketing ideas, offer their agents a complimentary evaluation and if they take advantage of this, they will be more apt to recommend your practice as a great reason to move to the area. Be sure they have a handful of your business cards and advise them you will be promoting their business as well and include their business within your social media

How about restaurants with servers and cooks on their feet all day. A quick visit to these venues with your resume letter that also includes how chronic server wear and tear can be managed with timely adjustments offering their staff a complimentary evaluation will be a win-win for their employees and your office. For those taking advantage of your offer, be sure they leave your office with a number of your business cards that they have handy when the occasion presents to refer to your office

Marketing to the law office had been mentioned before in a previous e-mail and medical facilities (a future e-mail) are other venues found in shopping strips. Meet and Greet is the bottom line but enough for today.

Key is to drive around, see what venues are available and either you, a staff member or dedicated community liaison do the leg work

IT WILL PAY OFF